Facebook and Google "listening" is more pervasive

Facebook and Google "listening" is more pervasive

Yet another consumer is disturbed by the sketchy algorithms deployed by Facebook. Here's how the app knows what you're talking about and what to do about it.

Facebook : Illustration
This past weekend, my mother-in-law came for a visit. During her stay, something happened to cause her great concern.

A problem with a solution no business wants

This is where the real issue comes into play. The business of such deep algorithmic tracking is hurting and helping businesses. It's helping because it makes advertising much easier. Companies no longer have to spend days or weeks trying to figure out where best to spend their advertising dollars or who to target.
At the same time, it's seriously hurting the level of trust consumers place in advertisements. Consider this: Most consumers do not like ads. They don't. This is especially true for online ads. They are intrusive, loud, often irrelevant (no matter what the algorithm says), and can even lead to malicious attacks. To make this even worse, when situations arise as I witnessed over the weekend, it spooks consumers to the point they believe companies are using their devices to listen in on them.

Those consumers aren't far off the mark.

All of this adds up to the average consumer wanting nothing to do with ads. Unfortunately, most big businesses are neck-deep in the algorithm game and aren't willing to pull away from it (no matter how it could harm their reputation).

The best way to solve this problem is to get rid of algorithms, and that's not going to happen. It's the solution no business wants. And no matter how good an algorithm is, it will still lead to such problems because, although machine learning might be faster than humans, it lacks certain qualities (empathy, reason, common sense) that make human interaction crucial to the connection between businesses and consumers. An no matter how widespread algorithms become, they will never be as good as their human counterparts. Never. They might be faster, they might be cheaper, and they might be more quantifiable, but they'll never be as qualified.

Unfortunately, companies like Facebook will never understand or learn from a situation such as the one I experienced over the weekend. They don't get how most people are actually frightened by the idea that a company might be "listening" in on their lives and making decisions based on what they "hear."

Companies like Facebook do themselves no favors in making it very challenging for users to gain even a semblance of privacy with the platform. The mobile app doesn't make it clear how to prevent tracking. To do so you have to go to Settings & Privacy | Off-Facebook Activity. Within that page, you need to tap Clear History and then tap More Options. Next, tap Disconnect Future Activity (Figure A).

Figure A

Locating the section to prevent Facebook tracking isn't easy.
In the resulting window (Figure B), tap the On/Off slider for Future Off-Facebook Activity. You will then have to verify the setting by tapping Turn Off.

Figure B
Turning off Off-Facebook Activity.

There's one caveat to disabling this feature. When you turn it off you won't be able to log in to apps and websites using Facebook. That's fine if you don't use your Facebook account to log in to certain services. But if you do, it will break that ability. 

Facebook does not want you to break this connection. The company wants its algorithm to feed you ads because it's how they profit. But that dark and dirty little non-secret secret is pretty actively doing the company in. Fewer and fewer people are willing to trust Facebook and especially the ads they promote. Personally, I've been burned twice by ads on the platform. Once, I never received the product I order and the company refused to return my communications and another time the product I was sent was absolutely nothing like the product advertised. Since those two incidents, I refuse to click on or be tempted by an ad I see on Facebook. From the many people I've spoken to on this, that sentiment is growing rapidly. People aren't clicking on Facebook ads the way they used to, and situations, like the one I experienced over the weekend, are fueling that fire of mistrust.
Source (Jack Wallen – 15 November 2021 – Techrepublic)